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From Palette to Persona:
Rovaida (Rovi) J. Saleh
My journey unfolds as a fascinating expansion, weaving the fast-paced world of corporate boardrooms to the vibrant and dynamic realm of art. A seasoned entrepreneur with extensive experience in B2B, B2G, SaaS, and online commerce ventures, I've consistently channeled my drive for innovation. I founded my first company in my early 20s, pioneering web-based acquisition services that revolutionized procurement.
Now, actively engaged in the world of art, I focus mostly on botanical still-life. My paintings are exhibited in galleries and online platforms, and have been featured in multiple literary and art magazines. This new chapter reflects not only my passion for creativity but also my commitment to exploring diverse avenues of expression. Bridging the gap between the corporate world and the art world is a testament to my adaptability and unwavering dedication to pursuing my true passions.
As I navigate this artistic odyssey, I blend the strategic mindset and resilience honed in the corporate arena with the intuitive creativity that drives my artistic endeavors. This fusion of business acumen and artistic flair defines my unique approach, creating a body of work that reflects not only my artistic evolution but also the diversity of my experiences.
My journey is an ongoing narrative of transformation and self-discovery, where the worlds of business and art converge. It's a testament to the belief that true fulfillment lies in pursuing one's passions, regardless of the path. As I continue to explore the depths of artistic expression, armed with my palette knife and perhaps a touch of whimsy in my approach, I invite you to join me on this journey of reinvention and creativity.
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